A giant U used as part of the branding and promotion materials for the 2014 U×U Music Festival in Umeå, Sweden.
Wellframe is a Boston-based company that partners with leading health plans and healthcare providers to build an improved infrastructure for care delivery by combining clinical medicine and new technologies.
Personalized clinical care plans are delivered in the form of an interactive daily health checklist that patients complete on their mobile device. It offers daily guidance, medication reminders, customized multimedia content, physical activity tracking, as well as a direct connection to their medical team for continuous support. The medical team monitors progress and acts upon exchanges through a secure web dashboard where they can send personal messages, manage the patient’s health and get actionable alerts on high-risk cases while keeping track of a substantial population of patients.
I began as the sole designer since the early stages of the startup of 4 co-founders and helped in its growth to a 30+ employees company over a few years. That involved working closely with clinical, engineering, sales teams, and users, pushing forward the UX & UI design of both the mobile app (iOS and Android) and web dashboard, producing marketing & promotional materials, and much more.
Working on products that literally affect lives of people is very challenging but also rewarding and invaluable.
Art Direction · UX & UI Design · Graphic Design