Hello, I’m Brian Li.
I design things with humans for humans—


Product Design & Development


Should I Exchange Now

Made for remote workers, currency watchers and travellers, I built this handy tool to help save or make money when converting foreign currency. It reveals the amount gained or lost over time and gives recommendations on whether to exchange right away or wait longer for a better rate.


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Shouldiexchangenow drive 2x

Animated icon for a web product I built—shouldiexchangenow.com helps save or make money when converting foreign currency. 

Check the producthunt page at https://www.producthunt.com/posts/should-i-exchange-now and learn more about the project here: http://www.brianlsf.com/forex-shouldiexchangenow


Should I Exchange Now

Equidia meteo 01

One in a series of weather icons designed to be used in a TV graphics environment to accompany the channel's new visual identity.


Equidia disciplines 01

Icons representing the different disciplines in horse racing. They were designed to be legible at regular and small sizes primarily for TV but also for use on web, mobile and print.


3D Animation


Interface videos made for b:bot—a consumer-facing machine that automatically detects the material composition and content of plastic bottles and shreds them to produce re-usable composites.

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Outtake from an old project #oscar #papercraft #outtakes

TV Graphics Design

Equidia wide


Live TV & multimedia environment redesign for the French channel specializing in horse racing, equestrian sports and the horse world. Covering 10 hours of live races every day, Equidia is effectively the biggest sport broadcaster in Europe.

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Branding & Product Design

Guiker wide2


Finding and renting a new apartment as an international student can be daunting. Guiker makes it easier for renters to go through this process by connecting them with landlords and facilitating logistical & communicative interaction.

Coming soon...

Branding & Packaging



Branding and packaging design for a revolutionary hangover remedy that dramatically reduces the effects of casual heavy drinking.

Web Design


Play it Green. Canibal

Canibal is a consumer-facing machine that can recognize, sort and compress different types of beverage wastes including bottles, cans and cups.

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